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Catalogue Design

Having a catalogue that has clear call to actions and makes it easy for people to understand the benefits of your product is essential to succeeding in the retail environment. There are many ways in which you can enhance your changes of reaching a sale, here are a few to help you get started:

Use clear call to actions that make it easy for your potential customer to understand how your product solves their problem
Use action colours like Red for example in moderation on key areas like price and value added benefits
Use a grid style in your layout that allows the readers eye to flow from each product where the elements of each product are in the place that they expect ie the price is in the same part of the page consistently
Combine on and offline advertising methods to leverage results ie Direct people to your online store for special offers from your hard copy
Have a VIP promotion where they are able to get member only offers
Consider combining this resource with your social media strategy by creating an online version of your catalogue that allows people to click direct to your website to purchase, where you are able to post the link for the catalogue pages to your social media platforms like facebook for example. Here is some more information on how to market effectively with a website in facebook Your Website in Facebook

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Open publication